Personalization

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.

Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.