Personalization

The seven-store IGA grocer will replace a majority of its traditional shopping carts with AI-powered Caper Carts over the coming months.

Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.

Did you miss Retail Media Summit UK in London last month? Catch up on all you missed here.

Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.

Omnicom Group plans to buy Ascential's Flywheel Digital for $835 million in the first quarter of 2024.

"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase. 

The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past.

Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.

The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.