Guinness Launches "Seriously Easy Going" Malibu Rum Campaign Sony Broadcasts Benefits of Satellite Radio Gillette Fine Tunes Braun Displays BMW Reaches for New Marketing Plateau With Its Virtual Sales Center Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch Hall of Fame Profile: John Brock A Profile of John Brock, Director of Store Planning, Babies "R" Us Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Asics Hits Its Stride Willis Offers Criteria For Evaluating P-O-P Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. First Previous 307 308 309 310 311 Next Last
