Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Marketing to Generation X Customer-Loyalty Programs Offer Potential, Challenges Test Campaign Sets Up Launch for Stupendous Redirects Unilever Repositions Salon Selectives Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 The Future? One-to-One, According to Peppers New Loyalty Program Offers S&H Points Klever-Kart Guides Consumers In-Store Fossil Enters New Market With Folio Watch Case First Previous 309 310 311 312 313 Next Last