Nike Groups Products for "Enjoy the Weather" Campaign Cornering Growth the Walgreens Way Sony Broadcasts Benefits of Satellite Radio Gillette Fine Tunes Braun Displays BMW Reaches for New Marketing Plateau With Its Virtual Sales Center Guinness Launches "Seriously Easy Going" Malibu Rum Campaign Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Hall of Fame Profile: John Brock A Profile of John Brock, Director of Store Planning, Babies "R" Us Willis Offers Criteria For Evaluating P-O-P First Previous 306 307 308 309 310 Next Last
