Personalization

Manufacturers relish control of their messages in brand stores, but the challenge is to inform, sell and entertain

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

How Wal-Mart is changing the supermarket business and why it means more work for you

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

In-store can learn from online about insights.

Five barriers to shopper marketing and how to address them