'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. American Express Members Lounge A case study from the Promotion Marketing Association's 2007 Reggie Awards Unilever Sunsilk Launch A case study from the Promotion Marketing Association's 2007 Reggie Awards The Top Secret Launch of T.M.X. Elmo A case study from the Promotion Marketing Association's 2007 Reggie Awards Hall of Fame Profile: Steve Hyland Johnnie Walker Pops Up in NY Daffy's Spruces Store Signage Foodtown, Shop 'n Save Test 'Personalized' Offers Hershey Hops on Easter First Previous 286 287 288 289 290 Next Last
