Personalization

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

How Wal-Mart is changing the supermarket business and why it means more work for you

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

In-store can learn from online about insights.

Five barriers to shopper marketing and how to address them

Falling into a mess of clutter, the beauty industry goes back to basics of P-O-P