Personalization

Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well?

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.

It knows when to hold 'em

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.