Logitech 'Speaks' to the Shopper Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Foursquare Ties App to Safeway Program Target Scores with REDcard Revamp Stocking Stuff From Hype to Holy Grail: Location is the New Frontier in Digital Marketing Embracing the Digital Path to Purchase Research shows that more CPG companies are doing shopper marketing via the Internet -- or should be Execution No Longer Just 'Send It and Hope' Money spent at the front end on research is being matched at the back end on compliance checks ShopSavvy Updates Phone App Automating Automotive Education With limits on P-O-P materials, auto aftermarket suppliers rely on digital tools and enhanced packaging to educate shoppers First Previous 253 254 255 256 257 Next Last
