Google Buys Zavers Packaging: The Customization Debate Brands want to infuse packaging into the shopper marketing mix, but the practicality of getting it done isn't clear Liking Facebook American Express launches app that delivers deals to members Q&A with Facebook's Carolyn Everson 'Community' Research Online communities and their recruited members uniquely bring speed and flexibility to the research process Staples Adds Style to Back-to-School Savings Dominick's Becomes a Deal Matcher Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Case Study: Pyrex 'Giada' Promotion Sears Finally Lands a CMO First Previous 245 246 247 248 249 Next Last
