Personalization

Manufacturers relish control of their messages in brand stores, but the challenge is to inform, sell and entertain

Five barriers to shopper marketing and how to address them

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

In-store can learn from online about insights.