'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Unilever Sunsilk Launch A case study from the Promotion Marketing Association's 2007 Reggie Awards The Top Secret Launch of T.M.X. Elmo A case study from the Promotion Marketing Association's 2007 Reggie Awards American Express Members Lounge A case study from the Promotion Marketing Association's 2007 Reggie Awards Johnnie Walker Pops Up in NY Daffy's Spruces Store Signage Hall of Fame Profile: Steve Hyland Foodtown, Shop 'n Save Test 'Personalized' Offers Hershey Hops on Easter Kraft Sweeps to Sway Swappers First Previous 240 241 242 243 244 Next Last
