Albertsons Companies chains including its namesake, Safeway, Jewel-Osco and Vons tied in to Procter & Gamble’s March 28 brandSaver FSI event with a “Spring into clean with favorite household essentials” leaderboard ad.
Target unofficially tied in to Procter & Gamble's March 28 brandSaver event with a feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal care or beauty SKUs from brands including Pantene, Gillette and Native.
Rite Aid tied in to Procter & Gamble’s March 28 brandSaver FSI event with a feature in its concurrent circular promising loyalty cardholders $10 in wellness+ BonusCash with purchase of $30 worth of participating SKUs.
CVS Pharmacy tied in to Procter & Gamble’s March 28 brandSaver FSI event by including a slew of brands in its annual pre-Easter, Spring-themed $10 cash card incentive.
Meijer tied in to Procter & Gamble’s March 28 brandSaver drop with a feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty products.
Ahold Delhaize’s Giant Co. tied in to Procter & Gamble’s March 28 brandSaver FSI event by dangling $5 in instant savings with the purchase of $25 worth of participating SKUs from brands including Dawn, Cascade, Old Spice, Gain and Bounty.