Ahold Delhaize’s Giant Co. tied in to Procter & Gamble’s March 28 brandSaver FSI event by dangling $5 in instant savings with the purchase of $25 worth of participating SKUs from brands including Dawn, Cascade, Old Spice, Gain and Bounty.
ShopRite tied in to Procter & Gamble's March 28 brandSaver drop with a feature in its March 26/28 circular promising Price Plus loyalty cardholders two free reusable shopping bags with purchase of four eligible SKUs from the manufacturer.
Ahold Delhaize’s Giant Food and Stop & Shop chains tied in to Procter & Gamble’s March 28 brandSaver FSI event by offering loyalty cardholders $5 off the purchase of two participating SKUs from brands including Gain, Cascade and Downy.
CVS Pharmacy brought its “Sensitive Friendly” badge into stores to highlight products that are free from common allergens and irritants and promote transparency.