Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" CVS Kicks Up Its Heels for Boots Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA The Benefits of High-Visibility Packaging Neutrogena Treats Eckerd to a Movie Unilever's Dove Alights at Drugstores Reflect Brings Custom Beauty Products In-Store P-O-P Helps PaperDoll Cosmetics Express Product Personality Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers About Face: Cosmetics P-O-P Report Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales. HBA Show Debrief: P&G Leads with Retail Innovation Schick Quattro Cuts into Store Sets First Previous 46 47 48 49 50 Next Last
