Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA The Benefits of High-Visibility Packaging Neutrogena Treats Eckerd to a Movie Unilever's Dove Alights at Drugstores Reflect Brings Custom Beauty Products In-Store Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers About Face: Cosmetics P-O-P Report Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales. HBA Show Debrief: P&G Leads with Retail Innovation Schick Quattro Cuts into Store Sets First Previous 45 46 47 48 49 Next Last
