Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing FSI Report: July 26, 2009 Miller Lite Goes Back to the Grill FSI Report: July 19, 2009 The Mass Merchandiser Shopping Experience Research Report: In-Store Sampling Sampling Sees Lift 20 Weeks Out FSI Report: July 12, 2009 Publix Produces Miracles Safeway Takes a Local Look First Previous 182 183 184 185 186 Next Last
