OTC

Publix tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event with a football-themed feature in its Jan. 30 Extra Savings circular

Costco tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event by highlighting savings on four P&G SKUs using email and display ads running on costco.com that invite members to “Feel good inside & out” and “Save on trusted self-care essentials.”