Rite Aid tied in to Procter & Gamble’s Aug. 30 brandsaver FSI event with multiple features in its concurrent circular, including a front cover feature dangling $10 in wellness+ BonusCash with purchase of $30 worth of participating product.
Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Aug. 30 brandsaver event with a feature in its Sept. 2 circular plugging MVP digital coupons for Pampers, Bounce, Tide, Prilosec and Downy SKUs available to loyalty cardholders.
