ShopRite tied in to Procter & Gamble's April 1 brandSaver drop with a half-page feature in its March 30/April 1 circular offering Price Plus loyalty cardholders "7 ways to save."
Kroger's Harris Teeter tied in to Bayer HealthCare's recent "Be Your Best Self" FSI event by using a full-page feature to dangle discounts on the manufacturer's brands.