OTC

Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.

A collaboration with the Consumer Healthcare Products Association builds shopper self-care product knowledge through QR codes on wayfinding strips and custom landing pages.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.