Omnichannel

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.