Networking

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.

In-store advertising in North America doesn't look all that different than it did two decades ago. Tara Hekmat of SMG x Threefold explains why we’re overdue for an upgrade.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Profiles of Technology winners Melissa Hamilton, Yenifer Hernandez, Margit Kittridge, Virginia Lewis, Roli Saxena, Lori Schafer and Jackie Shannon.

“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.