Mobile Technology

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.

Advantage Unified Commerce's India Lott and Kelly Ravestijn take a look at the evolution of live selling and interactive shopping.

Two locations in Michigan offer a simplified and convenient shopping format and experience.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

Recent retail news includes a new look for Walmart's digital storefront, and app and Petco's expansion of clean pet care.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.