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Mobile Technology

Qualcomm Calls Retailers With Modular P-O-P
Floorstand Sheds Light on Skechers S-Lights Footwear
Paging P-O-P: A Profile of Motorola Inc.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.
Dr Pepper/Seven Up Inc. Invites Consumers to Join the UNderground Network
Study Targets Consumer Acceptance of Technology at Retail
Power Up: Consumer Electronics P-O-P Report

Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise
Intel Opens Doors With Pentium III P-O-P
Sony Cell Phone Display Puts Essential Information in Consumers' Hands
Kinko's Expresses Itself With Marketing Campaign
C-Stores: You've Come a Long Way, Baby

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

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