Category Report: Toy Merchandising With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging Coke 'Rewards' with Game Meijer Has Race Experience Backlit Paper Lights Up Displays Standard printing process used to create backlit material Bi-Lo/Bruno's to Test Coupon Kiosk Foot Locker is on a 'Mission' Pop-Tarts Gears Up Cheetos Plays Detective HP Enters In-Store Photo Kiosk Race BlackBerry Carrier-Specific New Product Launches A case study from the Promotion Marketing Association's 2006 Reggie Awards First Previous 331 332 333 334 335 Next Last
