Elmer's Discovers a Sweeps 'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. The Charmin Family Experience 'Pirates of the Caribbean: Dead Man's Chest' Release Campaign A case study from the Promotion Marketing Association's 2007 Reggie Awards LaSalle Bank Ethnic Neighborhood Promotion A case study from the Promotion Marketing Association's 2007 Reggie Awards DiGiorno Hangs Around College Basketball Sony Ericsson Debuts "Listening Chair" Touchscreens Demo Suunto "Wrist Computers" Backlit Signs Merge Message with Audio, Visual First Previous 322 323 324 325 326 Next Last
