Costco Leans Online Toys "R" Us Bears the Gift of Incents Branding in the Digital Age Winn-Dixie Now Has an App for That OfficeMax Mobilizes the Holidays Publix Handles the Holiday Preparations Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Dreaming of a Digital Shopper Marketing Christmas Coca-Cola Tests Beverage Fountain That Provides Daily Data Uncertainty About GS1 Readiness Marie Callender's Hoping to 'Whrrl' Across Social Media First Previous 322 323 324 325 326 Next Last