Mobile Technology

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline

Q&A with Terese Herbig