Media

Retailer: Albertsons
Location: Los Angeles

Retailer: The Home Depot
Location: Atlanta

Client: Little Brown Books, New York, NY
Product(s) Promoted: Children's Books
Distribution: Specialty bookstores and chains
Number of Stores: 1,600
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: 4 months
Dimensions (H x W x D): 62" x 288" x 150"
Weight: 20 lbs.
Budget Category (U.S.): $16 - $25

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony E-Book Reader, Reader accessories
Distribution: Borders Booktores
Number of Stores: 370
Production Run Quantity: 370
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 51" x 22" x 24"
Weight: 90 lbs.
Budget Category (U.S.): $551 - $600

Client: Candlewick Press, Cambridge, MA
Product(s) Promoted: Spider-Man Pop Up Books
Distribution: Bookstores
Number of Stores: 1,206
Production Run Quantity: 1,206
Introduction: May 2007
Intended Duration: Two months
Dimensions (H x W x D): 60" x 20" x 16"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Rand McNally, Skokie, IL
Product(s) Promoted: Rand McNally Family Adventure Guide
Distribution: Office Supply and Bookstores
Number of Stores: 1,300
Production Run Quantity: 1,500
Introduction: September 2006
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 66" x 16" x 15"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

Retailer: CVS
Location: Atlanta