'Harry Potter and the Deathly Hallows' Standee
Product: Harry Potter and the Deathly Hallows
Number of displays: 1,200
P-O-P companies: Rapid Displays, Chicago and Union City, CA; IMS, Oak Brook, IL
Introduction: May 2007
Duration: Temporary
Construction: 100# litho-mounted to 200# "B" flute corrugated
Set-up: Retail staff
Comments: Floorstands for the seventh and final Harry Potter book counted down to the release date and asked fans to take sides on the series' most contentious character (inset).