Media

Client: Klutz, Palo Alto, CA
Introduction: September 2005
Product(s) Promoted: Chicken Socks activity books for kids
Distribution: Chain bookstores including Borders and at Barnes & Noble.
Intended Length of Use: 1 year
Size of Run: 1,000
Dimensions (H x D x W): 65" x 27 " x 27 "
Weight: 73 lbs.
Producer: Cornerstone Display Group, Redwood City, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Rand McNally, Skokie, IL
Introduction: March 2006
Product(s) Promoted: Rand McNally Road Atlas and Easy-to-Read Atlas
Distribution: Wal-Mart stores
Intended Length of Use: 6 to 8 Weeks
Size of Run: 3,000
Dimensions (H x D x W): 5' x 2' x 3'4"
Weight: 75 Ibs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders