Mass Merchant

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

Among its plans, the retailer will start its price match guarantee earlier and run the promotion longer than usual.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.

The IPA brand teams up with eMeals to share nine shoppable “Rangerous Party Recipes” and simplify the order fulfillment process.

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.