As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.
Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.
On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto.
With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."
The video commerce platform is one of 119 companies recognized for their cutting-edge advancements this year and the potential to impact consumers, businesses and society overall.
Chomps, Liquid Death and Poppi are among the first brands leveraging Instacart's new and improved discovery tools that help showcase the best of their product catalog to Instacart’s retailer network.
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.
The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings.
