The Home Depot's Olympic Activation A case study from the Promotion Marketing Association's 2005 Reggie Awards Hallmark Hops into Stores with Easter Bunny Offer 'Try Me' and 'See Me' Tactics Expand From toys to fruit, marketers keep finding new ways to involve consumers with packaging Yard-Man Turns NASCAR Driver into Lawn Mower Lowe's Gets Ready for a Dremel Derby Assessing Lowe's Bilingual Package Plan Lowe's Goes Bilingual Across Entire Chain Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Rating Retailers The Impact of Creative Elements on Display Sales Marketers rate product imagery as most effective creative element First Previous 100 101 102 103 104 Next Last
