Dahlgren Draws Attention to Product Attributes Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks. Wolverine Steps Out With Joe Boxer Slippers Unit Hall of Fame Profile: Scott Greenberg New Balance Intros Floorstand for Soccer Shoes Fancy Footwork It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine. New Balance Endcap Showcases Shoe Line Skechers Shoe Shelf Pops In-Store P-O-P Touts Gore's 'Guaranteed to Keep You Dry' Apparel Line Getting Skecherized With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P. Floorstand Sheds Light on Skechers S-Lights Footwear Testing P-O-P Synergy Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting. Head Sports Promotion Stresses Balance First Previous 26 27 28 29 30 Next Last
