Footwear

Client: Asics, Irvine, CA
Product(s) Promoted: Asics Gel Kinsei 3
Distribution: Big Box Sporting Goods and Specialty Running Stores
Number of Stores: 225
Production Run Quantity: 225
Introduction: 2/10/10
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 22" x 22"
Weight: 25 lbs.
Budget Category (U.S.): $651 - $700 (display only)
Producer: The Carlson Group, Lombard, IL

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Design of the Times 2010 Contest Declaration

Client: Skechers USA, Manhattan Beach, CA
Product(s) Promoted: Skechers new line of Shape-ups shoes
Distribution: Skechers stores and select retailers
Number of Stores: 400
Production Run Quantity: 400
Introduction: 8/20/09
Intended Duration: 3 years
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $651 - $700 (display only)
Producer: Frank Mayer & Associates Inc., Grafton, WI

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Design of the Times 2010 Contest Declaration

Client: Danner, Portland, OR
Product(s) Promoted: Danner boots
Distribution: Shoe stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: 7/1/09
Intended Duration: 3 years
Dimensions (H x W x D): 16" x 17" x 9"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: BlackBox Productions, Portland, OR

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Design of the Times 2010 Contest Declaration

The department store's back-to-school campaign integrates in-store and online promos with:

• Videos on JCP.com of teens showing off their "hauls" (recent purchases).
• A virtual dressing room on Seventeen.com and Kaboodle.com that leverages augmented reality from German company metaio to allow teens to "try on" clothes using their Web cams.
• An iAd for the iPhone and iPod Touch as well as a mobile app.
• TV and in-cinema ads, a dedicated Facebook page and action sports tour sponsorships.
• In-store displays and messaging.

Retailer: Dick's Sporting Goods
Location: Chicago