Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.