American Greetings Reaches New Horizons Sanitoy Introduction Builds on Prior Promotions Developing Copy Tests that Estimate Brand Usage President Baking Offers Free Trip to Space Camp PolyGram Promotes "Wishbone" Videos New Kiosk Network Taps Colleges With Video and Coupon Offers Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Ferry-Morse Plants a New Seed Units Capitalize on Famous Past Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Sylvania Adds Flexibility to its Merchandising First Previous 33 34 35 Next Last
