Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Pajama Sam 3' Display Cultivates Attention Labatt Education/Training Center Emphasizes P-O-P Merchandising Leveraging Your Sampling Program The Variety of an Assortment Cendant Merchandises "Play With The Teletubbies" CD-ROMs Learning Co. Little Red Schoolhouse Gets High Grades Zip Media Offered in Acrylic Dispenser Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. An Anchoring and Adjustment Model of Purchase Quantity Decisions First Previous 32 33 34 35 Next Last
