Costco used the front cover of its January member mailer to offer members $5 off Colgate-Palmolive's Colgate Optic White High Impact White toothpaste and new Colgate 360 Advanced Optic White toothbrushes.
Guitar manufacturer Taylor Guitars created a video destination on its TaylorGuitars.com website, giving shoppers a range of videos that educate visitors on how to play as well as what guitars to buy.