eCommerce

From Chain Store Age, Feb. 2:

J.M. Smucker Co.'s Jif is using Walmart's new curbside pickup video ad unit to reach shoppers as they are waiting for their order.

Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.

H-E-B tied in to Unilever’s Jan. 24 FSI event by promoting the CPG giant’s current “Mix & Match” offer, powered by Fetch Rewards.

BJ’s Wholesale Club tied in to Unilever’s Jan. 24 FSI event by dangling a $10 award to shoppers who purchase $30 worth of product from participating brands.