eCommerce

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target.