eCommerce

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote.

Recent retail news includes Aldi remodeling stores and Amazon recruiting local business owners to power its last-mile delivery.

The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.

Pet parents are increasingly splurging on high-grade foods and designer apparel for their domesticated loved ones, inspiring entirely new product categories and prompting retailers to pivot, according to a recent report. 

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.