eCommerce

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

The convenience store giant will open 500 “standard stores” by 2027, with 125 opening in 2025. This new format is larger and more contemporary, and includes more fuel pumps, fresh food and digital offerings.

Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media.

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.

The retailer is offering lower prices than last year, reducing prices on more than 2,000 items across private label and national brands, including everyday essentials and holiday gifts.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.