P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event!
