Direct To Consumer (DTC)

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.

On Feb. 24, the retailer held a grand opening celebration at its DG Market location in Alice, Texas.

Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”

Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

Goop, the fashion and lifestyle brand founded by actress Gwyneth Paltrow, launched a Good.Clean.Goop brand at Target and Amazon in October.