The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.
The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey.
Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label.
Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.
The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.
Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.