Digital Marketing

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.

Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

7-Eleven announces the launch of Gulp Media Network, the retailer’s venture into retail media, during P2PI LIVE in Chicago.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina