There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.
Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.
With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs.
Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras.
